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Introduction
Marketing leaders are being asked to prove what AI returns, reach more markets faster, and show how localization contributes to growth, often all at once. In this podcast, Smartling CMO Lina Tonk joins MultiLingual Media CEO Eddie Arrieta to break down how to do it: using AI with clear intent instead of adopting it for its own sake, connecting localization to pipeline, conversion, and revenue, and consolidating vendors so global campaigns move in days or weeks instead of months.
Whether you're building the business case for AI or looking to make global campaigns convert, you'll leave with a clearer view of where to focus first.
What you'll learn
- How to tell which AI investments earn their budget, and build the return on investment (ROI) case executives now expect
- How to connect localization to pipeline, conversion rate, and revenue, so it's seen as a growth strategy
- Why a small regional tweak, like call-to-action (CTA) copy that matches local expectations, can lift conversion fast
- Why enterprises are consolidating to a single localization partner, and what it means for speed and accountability
- How to bring a structured AI strategy to your team and move from months to days or weeks
- Why the best leaders get hands-on with AI, including building agents, to guide their teams through change
Für wen:
CMOs, vice presidents of marketing, and the demand generation, field, and global marketing leaders who own growth in new markets. Localization leaders who partner with marketing will find it useful too.
Featuring
Lina Tonk, Chief Marketing Officer, Smartling. Lina drives commercial growth at Smartling and works to move the language and localization industry forward.
Eddie Arrieta, Chief Executive Officer, MultiLingual Media. Eddie leads MultiLingual Media, the publisher of MultiLingual magazine, and hosts the Localization Today podcast.